︎

23andMe // 100% Nicole



23andMe is in the business of harvesting your spit and telling you what diseases you might have the pleasure of dying from one day. They can also tell you about your genetic heritage. To launch their new brand positioning, we filmed an ethincally-ambiguous woman on a fun little jaunt through her DNA.

According to my spit, I'm like really, really, really Indian.

Agency: Venables Bell & Partners