Blue Nile // Scare
By now we’ve all seen an engagement ring commercial: crappy “romance” music, soapy casting choices, and a hokey fantasy about what love is supposed to look like.
Buying a ring, however, is less of a romcom and more of a horror movie for dudes looking to get hitched. Luckily, Blue Nile’s online marketplace is here to offer men a muzak-free path to popping the question.
Agency: Creature