Peloton // We All Have Our Reasons
Winner 2021 Effie Bronze
Contrary to popular perception, Peloton’s ridership isn’t exclusively comprised of skinny, rich, white people who live in lens-flare prone penthouses. In reality, their members are as unique and diverse as the reasons they ride. So, for the company’s first ever global brand campaign, we found some real-ass Peloton members and filmed them in their real-ass homes as they talked about the real-ass reasons they ride their stationary-ass bicycles!
Agency: Mekanism