https://sharathverghese.com Sharath Verghese // Creative Director & Writer Tue, 20 May 2025 17:58:53 +0000 https://sharathverghese.com en https://sharathverghese.com/Home Fri, 13 Jul 2018 20:42:45 +0000 Sharath Verghese // Creative Director & Writer https://sharathverghese.com/Home Sharath Verghese // Writer + CD&nbsp; ︎︎︎︎ https://sharathverghese.com/Bushmills Tue, 25 Apr 2023 15:32:55 +0000 Sharath Verghese // Creative Director & Writer https://sharathverghese.com/Bushmills Bushmills // Follow No One According to myth, an Irish giant once built a path across the sea to challenge a Scotch giant. This seemed like an apt metaphor for Bushmills, the world’s oldest licensed whiskey distillery, which is also conveniently right next to the Giant’s Causeway: the supposed remnants of that legenday trail. So we made a spot with a big ‘ol boy in it and also chased some sheep around the Northern Irish Coast. It was cold. Speaking of sheep, we also put some in a bar and named them after our competitors for St. Patrick’s day. Hopefully the joke is obvious.&nbsp;<img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/5d9115256157f5f66678c0ca38eb729fae12727c56848b1b26e0f4773e987699/bushmills-sheep.jpg" data-mid="186664406" border="0" src="https://freight.cargo.site/w/1000/i/5d9115256157f5f66678c0ca38eb729fae12727c56848b1b26e0f4773e987699/bushmills-sheep.jpg" /> Press:Business Insider Tasting Table New York PostAds of The World Yahoo! Finance The Drum Agency: Mekanism https://sharathverghese.com/Jose-Cuervo-21 Sat, 27 Mar 2021 16:31:21 +0000 Sharath Verghese // Creative Director & Writer https://sharathverghese.com/Jose-Cuervo-21 Jose Cuervo // The Date The year is 2021. America’s horny, socially-atrophied youths have seemingly lost the ability to flirt with each other online...to the point that their boring-as-shit DMs are practically indistinguishable from spam bots. To demonstrate how mind-numbingly lame online dating has become, we trained two actual AI chatbots with thousands of real app conversations and sent them on a date. Press: Adweek LBBonline Shots Agency: Mekanism https://sharathverghese.com/Peloton Tue, 06 Oct 2020 17:19:36 +0000 Sharath Verghese // Creative Director & Writer https://sharathverghese.com/Peloton Peloton // We All Have Our Reasons Winner 2021 Effie Bronze Contrary to popular perception, Peloton’s ridership isn’t exclusively comprised of skinny, rich, white people who live in lens-flare prone penthouses. In reality, their members are as unique and diverse as the reasons they ride. So, for the company’s first ever global brand campaign, we found some real-ass Peloton members and filmed them in their real-ass homes as they talked about the real-ass reasons they ride their stationary-ass bicycles! <img width="5616" height="3744" width_o="5616" height_o="3744" data-src="https://freight.cargo.site/t/original/i/87c43480462ef680a03eb7330e88853aa0cbefaa1a3af0e322b443999ec3bf58/IMG_8043.jpg" data-mid="90883403" border="0" src="https://freight.cargo.site/w/1000/i/87c43480462ef680a03eb7330e88853aa0cbefaa1a3af0e322b443999ec3bf58/IMG_8043.jpg" /> <img width="3204" height="4807" width_o="3204" height_o="4807" data-src="https://freight.cargo.site/t/original/i/994f2d58cfccb8cb2952c5f63752c59594a9628485213d8c8333613b0f6f1fe1/IMG_1485.jpg" data-mid="90883834" border="0" src="https://freight.cargo.site/w/1000/i/994f2d58cfccb8cb2952c5f63752c59594a9628485213d8c8333613b0f6f1fe1/IMG_1485.jpg" /> <img width="5616" height="3744" width_o="5616" height_o="3744" data-src="https://freight.cargo.site/t/original/i/a9f2de589ff3ce1bd8d5291a49e9f421216e0909b0ed53f2d5a646b199ab03d7/IMG_8034.jpg" data-mid="90881911" border="0" src="https://freight.cargo.site/w/1000/i/a9f2de589ff3ce1bd8d5291a49e9f421216e0909b0ed53f2d5a646b199ab03d7/IMG_8034.jpg" /> Press: Forbes AdAge AdWeek Agency: Mekanism https://sharathverghese.com/Jose-Cuervo-20 Wed, 02 Dec 2020 19:28:33 +0000 Sharath Verghese // Creative Director & Writer https://sharathverghese.com/Jose-Cuervo-20 Jose Cuervo // The Cuervo Doppeldrinker Jose Cuervo is all about bringing folks together over its boozy, distilled agave fluids. But for the 2020 holiday season, bringing people together wasn’t an&nbsp;epidemiologically responsible thing to do. That’s why we let people send custom, cocktail-carrying cardboard cutouts of themselves home instead. Press: AdAge: Editor’s Pick Apartment Therapy Travel + Leisure Muse By ClioElite DailyDesignTaxi Popsugar Thrillist Nerdist Shots Agency: Mekanism https://sharathverghese.com/Quaker Thu, 02 Nov 2023 01:02:05 +0000 Sharath Verghese // Creative Director & Writer https://sharathverghese.com/Quaker Quaker Rice Snacks // Really Gosh Darn Tasty Quaker is a wholesome American heritage brand. However, when you try a bite of their surprisingly flavor-packed rice snacks, you might want to shout out something less-than-wholesome. That insight that led us to our campaign line: “So good you’ll almost swear by them.” Agency: Mekanism https://sharathverghese.com/Citi Tue, 20 May 2025 17:58:53 +0000 Sharath Verghese // Creative Director & Writer https://sharathverghese.com/Citi Citi // Forces Collide Wealth is created when the forces that shape the world collide. Citi is the place where these unexpected collisions occur.&nbsp; To demonstrate this to Citi Wealth’s clientele, we created an immersive installation at the Perez Art Museum during Miami Art Week 2024. Using ferrofluid, a magnetically reactive liquid, we brought people together who had never met, and proved that when the right forces collide, the result can create something beautiful. This may be the only thing I’ve ever made that will be displayed in an art museum. Agency: Leo NY https://sharathverghese.com/McSweeney-s Fri, 13 Jul 2018 21:43:13 +0000 Sharath Verghese // Creative Director & Writer https://sharathverghese.com/McSweeney-s McSweeney’s // Selected Works Sometimes I get angry, drunk, or both and write things. Occasionally, they get published on McSweeney’s.&nbsp; Here's an email I recieved in response to one of those things:<img width="783" height="185" width_o="783" height_o="185" data-src="https://freight.cargo.site/t/original/i/a2794fd547788f1457e2b60eafb86799a15c8aba8fc716643db3511536c835d1/olivia_783.png" data-mid="20517585" border="0" src="https://freight.cargo.site/w/783/i/a2794fd547788f1457e2b60eafb86799a15c8aba8fc716643db3511536c835d1/olivia_783.png" /> I'm deeply touched that someone out there appreciates my efforts to make the world a funnier, shitty place. “A Very Humble Linkedin Post About My Patently Abusive Tech Company”&nbsp; “Introducing the Bon Iver ‘Skinny Love’ Cinnabon Depression Sweatpants“ https://sharathverghese.com/23andMe Fri, 13 Jul 2018 20:54:49 +0000 Sharath Verghese // Creative Director & Writer https://sharathverghese.com/23andMe 23andMe // 100% Nicole 23andMe was in the business of harvesting your spit and telling you what diseases you might have the pleasure of dying from one day. They can also tell you about your genetic heritage. To launch their new brand positioning, we filmed an ethincally-ambiguous woman on a fun little jaunt through her DNA. According to my spit, I'm like really, really, really Indian. Agency: Venables Bell &amp; Partners https://sharathverghese.com/Quilted-Northern Wed, 06 Apr 2022 17:38:59 +0000 Sharath Verghese // Creative Director & Writer https://sharathverghese.com/Quilted-Northern Quilted Northern // Sustainable Feels Good “This is Quilted Northern Ultra Soft And Strong. Three trees are planted for every one used. Because doing something good for the environment feels good.” I totally wrote that by myself and wasn’t strong-armed by 23 CPG toilet paper lawyers into doing so. Agency: Mekanism